Advanced Schema Builder

Basic schema covers the handful of types most sites need — FAQ, LocalBusiness, Product, Article. Advanced schema goes deeper: precise sub-types (a Plumber rather than a generic LocalBusiness), linked entities (a Course connected to its Provider and Instructor), and types Google rewards with distinctive rich results such as Recipe, Course, JobPosting and Movie. This builder gives you both — the popular twelve up front, and 120+ more behind one click — so you can start simple and get as specific as your page warrants.

No — and you shouldn't. A page should carry schema for what is genuinely on it, usually two to five types. A product page might use Product, Offer, Brand and AggregateRating; a blog post might use BlogPosting, Person and BreadcrumbList. Adding types that don't reflect visible content is a guidelines violation. The builder's templates exist precisely so you pick the right small combination for a page type, not to pile everything on.

AI answer engines — ChatGPT, Claude, Perplexity, Google's AI Overviews — lean on structured data to understand entities and decide what to cite. Organization and Person (especially with knowsAbout) establish who you are and your expertise. SpeakableSpecification marks the passages worth quoting. Rich, descriptive description fields and @id-linked entities make your content easy to parse and attribute. The AI Readiness panel in the builder scores you on exactly these signals.

When a page needs more than one schema, you can either drop several separate <script> blocks on it or wrap them in a single @graph array inside one block. @graph is the cleaner, Google-recommended approach: one tidy block, and the types can reference each other by @id rather than repeating data. This builder always emits @graph for two or more schemas and gives every node an @id automatically.

Some schema types belong inside others rather than standing alone. An aggregate rating attaches to the Product or Business it rates; an Offer nests inside the Product it prices; an address sits inside a business. The builder handles this for you: select a rating or an Offer and it is automatically embedded into the right parent, not emitted as a stray top-level node. That keeps your output valid and matches what Google expects.

Yes. Click Import, paste a competitor's or your own <script type="application/ld+json"> block, and the builder maps the @types to its schema definitions and pre-fills the forms. You can then dissect what they did, fix gaps, or extend it. Types the builder doesn't yet have a dedicated form for are preserved in the generic editor so nothing is lost.

SpeakableSpecification marks the parts of a page — by CSS selector — that voice assistants and AI answer engines should read aloud or quote. It is not yet a mainstream Google rich result, but it is a strong, low-effort signal for voice search and AI citations, and very few competing generators offer a UI for it. If you publish news, guides or any content you want surfaced in spoken or AI answers, it is worth adding.

Yes. Schema markup itself is language-neutral structured data and sits alongside — not instead of — your hreflang tags and localised content. Fields such as inLanguage, addressCountry and priceCurrency let you describe a page accurately for any market. Generate a schema block per localised page, using that page's own language and currency.

Schema App is a capable paid platform with site-wide deployment and ongoing management. This builder is free and focused on the generation step — and on a few things paid tools rarely bundle: smart dependency suggestions, an in-page rich-snippet preview, AI-search readiness scoring, JSON-LD import, and 120+ types with no paywall. For per-page, precise markup it does the job without a subscription; for hands-off site-wide automation a paid platform may still suit.

No. The builder is free, with no login and no limits — all 120+ schema types, templates, validation, preview and export included. If you need schema rolled out and verified across a large or complex site, that is consultancy work rather than a tool, and you can book a free consultation below.