People Also Ask Tool
See the questions in Google's People Also Ask box for any keyword, with the answer snippet and where it comes from, plus hundreds more question searches from Google autocomplete.
- 100% free
- No sign-up
- Live Google data
From Google's People Also Ask box
Live Google dataQuestions marked "Not in the PAA box" are typed into Google but have no People Also Ask answer yet, so a clear answer on your page has a good chance of being picked up.
| Shortlist | Question | Category | Source | Depth | Copy |
|---|
Enter a keyword above to see the questions people ask Google about it.
How it works
How this People Also Ask tool works
Enter a keyword
Type the topic a page is about, pick the country your customers search from, and choose depth 1 for a quick list or depth 2 for a deep one.
Read Google's own questions
The People Also Ask box shows what Google thinks searchers want answered, with the snippet Google currently uses and the page it comes from. That is the page you need to beat.
Answer them on your page
Use the questions as headings or FAQ entries and answer each one directly in two or three sentences. Star the ones you want and copy them as a content brief, download the CSV, or paste the list into the Content Brief Generator.
What is Google's People Also Ask box?
People Also Ask (PAA) is the expandable list of questions Google shows in most search results. Each question opens to a short answer pulled from a web page, with a link to that page. Google picks these questions from what people search for around the topic, so they are a direct view of what your customers want to know, and a page that answers them clearly has a good chance of being the answer Google picks.
Questions in the PAA box change by country, which is why this tool lets you choose where your customers search from. The autocomplete questions underneath are different: they are searches people type in full, which Google completes as you type. Together the two layers make this a complete question finder: the questions Google already answers and the ones it does not yet. Use it to find questions for FAQs, blog posts, product pages and sales calls.
FAQ
People Also Ask tool: questions answered
Does this show the real People Also Ask questions from Google?
Yes. The top section is the actual People Also Ask box Google shows for your keyword in the country you choose, with the answer snippet and the page it comes from. Below it you get question-shaped searches from Google autocomplete, which Google does not show in the PAA box but which people do type.
Where does the data come from?
Two places. The People Also Ask box comes from a live Google search run through Serper.dev. The autocomplete questions come from Google Suggest, the same data that fills the search box as you type. Both pass through our server only to reach Google; we do not store your keywords.
Why is there a limit of 20 Google checks a day?
Each People Also Ask lookup is one Google search through Serper, and our free tier is shared across all visitors, so each visitor gets 20 a day (shared with the SERP Checker and Keyword Difficulty tools). Results are cached for 24 hours, so repeating a keyword is free. The autocomplete questions have no limit.
How is this different from AnswerThePublic or AlsoAsked?
AlsoAsked uses real People Also Ask data; AnswerThePublic is built on autocomplete. This tool gives you both layers free, with a UK default. The paid tools go further on volume estimates and multi-level PAA trees. If you need those, they are worth paying for.
Can I export the results?
Yes. Download CSV saves every question with its category, source, depth, whether it is in the PAA box, the answer snippet, the source URL and any variant phrasings, ready for Excel or Sheets. Copy all puts the same list on your clipboard as tab-separated text. Star the questions you want and the shortlist tray gives you a plain list, a CSV, or a Markdown content brief with each question as a heading and Google's answer quoted under it.
What does "Not in the PAA box" mean?
People type that question into Google (it comes from autocomplete) but Google does not yet show an answer for it in the People Also Ask box. A page that answers it clearly has a good chance of being picked up. "Google answers this" means the question is already in the box, and the badge names the site Google currently takes the answer from.
What does Explore do?
Explore runs the question itself as a Google search and shows the People Also Ask questions Google lists under it, one level deeper. Each Explore is one of your 20 daily Google checks; results are cached for the session, so re-opening the same question is free.
What does depth 2 do, and why does it take longer?
Depth 1 runs about 26 autocomplete queries (question words, common phrases and a comparison seed). Depth 2 runs each level-1 question again as its own seed, which can mean 100 or more extra queries, batched six at a time. Expect 10 to 20 seconds.
What should I do with the questions?
Use the People Also Ask questions as H2s or FAQ entries on the page you want to rank, and answer each in two or three sentences. The autocomplete questions make good supporting sections or separate articles. Star the ones you want, copy the shortlist as a content brief, or paste the list straight into our free Content Brief Generator.
Can I use this for client work?
Yes, commercial or not. No attribution needed.
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