Free Site Structure Visualiser & Internal Linking Analyser
See your entire website as an interactive tree. Find orphan pages, deep pages and structural issues that hurt your SEO. Get personalised recommendations and a free downloadable HTML sitemap. No signup required.
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Analysing your site
Finding your sitemap…
Still working — large sites take longer. Sitemaps with 10,000+ URLs may take up to a minute.
Results dashboard
Your site at a glance
What we found
Analysis report
Six structural checks against your sitemap — expand any section to see the affected URLs and jump straight to the matching fix in the recommendations below.
How to fix it
Personalised recommendations
Sorted by SEO impact and effort. Start at the top — every recommendation has step-by-step guidance you can implement yourself.
Get a beautifully designed HTML sitemap page
We've generated a clean, SEO-friendly HTML sitemap based on your site structure. Drop this on your
site at /sitemap or
/site-map to give users
(and crawlers) a clear overview of your content.
This is a starting point — customise the styling to match your brand.
Need help fixing these issues?
Our team has resolved structural SEO problems for 1,500+ businesses. We'll audit your site, prioritise fixes by ROI, and implement the changes — typically achieving 40%+ organic traffic growth within 90 days.
Book a Free 30-Min ConsultationThe basics
Why site structure matters for SEO
What is site structure?
Site structure is the hierarchical organisation of pages on your website. A well-structured site has a clear homepage at the top, broad category pages below, and specific detail pages at the leaves. Good structure helps search engines crawl efficiently, distributes link authority through your site, and helps users find content quickly.
What problems does poor structure cause?
- Orphan pages don't get indexed (Google can't find them)
- Deep pages (>4 clicks from home) get less authority and rank lower
- Inconsistent URLs confuse search engines and waste crawl budget
- Missing sitemaps slow down indexing
- Weak internal linking wastes the SEO value of pages you've already created
What does Google actually want?
Google's documentation explicitly recommends a logical hierarchy with related content grouped together, every important page reachable within a few clicks from the homepage, descriptive URLs that reflect structure, and a comprehensive XML sitemap. Our analyser checks all of these.
Behind the scenes
How it works
Discover
We find your sitemap automatically by checking robots.txt, sitemap.xml, sitemap_index.xml and other common locations.
Parse
We fetch and parse your full sitemap, including nested sitemap indexes (for sites with thousands of pages).
Visualise
We build a hierarchical tree of your site based on URL structure, then render it interactively.
Recommend
We compare your structure to SEO best practices and generate personalised fixes for your site.
We only fetch your public XML sitemap — we don't crawl your full site, log in, or store any data. Analysis happens on demand and is not saved.
Frequently asked questions
Everything we get asked about site structure analysis and the limits of sitemap-based tools.
What if my site doesn't have a sitemap?
We'll try common locations (/sitemap.xml, /sitemap_index.xml, /sitemap) and parse your robots.txt to find one. If we still can't find a sitemap, we'll show you how to create one — XML sitemaps are essential for SEO and most CMS platforms (WordPress with Yoast, Shopify, Webflow) generate them automatically.
How accurate is the orphan page detection?
We detect "structural orphans" based on URL patterns and sitemap inclusion. To detect true orphan pages (pages with no incoming internal links anywhere on your site), you would need a full crawler. We surface that as a Pro feature in our consultation services.
Will this work for very large sites (10,000+ pages)?
Yes — we handle sitemap index files (sitemap_index.xml) which break big sitemaps into chunks. Sites with 50,000+ URLs may take 30-60 seconds to fully analyse. For sites over 100k URLs, we recommend our enterprise audit service.
Do you store my data?
No. The sitemap is fetched, parsed, analysed and discarded. Nothing is saved to our database. If you share the results URL with a colleague, your site URL is encoded in the link, but no analysis data is stored server-side.
What's the difference between this and Screaming Frog?
Screaming Frog is a desktop crawler that fetches every page on your site (slow, requires install, costs money for sites over 500 URLs). This tool uses your XML sitemap (instant, free, browser-based). It's lower-fidelity but solves the 80% case for free.
Can I export the visualisation?
Yes — PNG and SVG export are included. The SVG is useful for embedding the tree in a PDF report or client presentation.
How is the "Health Score" calculated?
We score across six dimensions: sitemap presence, max depth, orphan ratio, URL consistency, content distribution and parameter handling. Each dimension is weighted and combined into a 0-100 score. The methodology is documented in our help centre.
Why does my homepage show as so much bigger than other nodes?
Node size in the visualisation reflects relative importance. Your homepage receives the most internal-link authority, so it appears largest. This visualisation matches how Google likely sees your site's hierarchy.
Will using this hurt my site or get me penalised?
No — we only fetch your public sitemap.xml, which is the same request Googlebot makes constantly. There's no risk to your site.
What's next after I run this analysis?
Three options: (1) implement the recommendations yourself using our other free tools, (2) follow the "How to fix" guidance in each recommendation card, or (3) book a free 30-minute consultation and we will walk you through the priority fixes for your specific site.
Other free SEO tools
Robots.txt Generator
Build a perfect robots.txt in seconds. Includes 18 AI bot controls and platform install guides.
Open tool →SEO Audit
Full-site SEO audit in 30 seconds — Lighthouse scores, security grade and a prioritised action plan.
Open tool →Schema Validator
Paste any URL, see every schema block, and get plain-English fixes for what's broken.
Open tool →Want a human to walk you through the fixes?
Our London-based team has delivered over 1,500 SEO projects with a 90% client success rate. Book a free 30-minute consultation — no obligation, no sales pitch, just an honest look at what your site needs.
Book a Free Consultation