Free tool · Start Your Business series
Are You Ready to Launch Your Online Business?
A free 5-minute audit that scores your readiness and gives you a personalised step-by-step roadmap to launch.
- 25 quick questions
- 5 to 7 minutes
- No sign-up
- 100% free
You started this audit recently. Want to pick up where you left off?
Category 1 of 8
Legal admin is where most people get stuck. If you’d like a second opinion, book a free 15-minute call.
SEO can feel like a foreign language. If you’d like help with your plan, book a free 15-minute call.
Estimated time to launch
Category Breakdown
How you scored across each of the 8 categories. Click a bar to jump to that part of your roadmap.
Your Personalised Launch Roadmap
Sorted by priority. Start at the top: the categories with the lowest scores need attention first.
Your next step: a website
Ready to build the website for your business?
Send us a WhatsApp with what your business does and we will suggest the right package, free and with no obligation.
Starter websites £900, Business websites £1,500. Fixed prices, no VAT to add.
Start Your Business toolkit
Continue Your Launch Journey
Free tools for people who haven’t launched yet, from idea to live website. 3 free tools
Online Business Starter Audit
YOU’RE HEREAudit
Score your launch readiness across 8 categories in 5 minutes. Get a personalised roadmap.
Current toolBusiness Idea Validator
AVAILABLE NOWValidation
Score your idea on problem, market, competition, money and founder fit in 5 minutes.
Open toolWebsite Cost Calculator
AVAILABLE NOWCost
Answer 4 questions to see which fixed-price website package fits, with first-year costs.
Open toolWant this roadmap as a PDF?
Download it now and keep it to hand while you work through it.
About this audit
Launches stall when the foundations are skipped, not only when the idea is weak.
A new online business needs the same 8 foundations before launch: idea validation, brand, legal, tech, payments, SEO, marketing and analytics. It is easy to spend months on a logo and forget to register the business, set up payments or plan how Google will find the site.
This audit checks all 8. It takes about 5 minutes, it’s free and it doesn’t ask for an email. At the end you get a launch-readiness score and a roadmap of what to do in what order, with free tools and outside recommendations at the steps where they help.
The 8 categories
What this audit covers
Each of the 8 categories below scores 0 to 100% based on your answers. Weak categories rise to the top of your roadmap.
Idea & Market Validation
Let’s start with the foundation: who you’re building this for and whether there’s real demand.
Brand & Positioning
Your name, domain and identity. Get this right early, because changing it later is painful.
Legal Foundation
Business registration, privacy policies and GDPR. Boring but absolutely essential.
Hosting & Tech Setup
Where your site lives, how it’s built and how you communicate from it.
Payment & Monetisation
How customers pay you, what they pay and how you track it.
SEO Foundation
Searchable from day one. Skip this and you’re invisible to Google for months.
Marketing & Audience
How people will hear about you on launch day, and the months that follow.
Analytics & Tracking
You can’t improve what you can’t measure. The minimum tracking setup before launch.
Who this is for
Built for one of these three founders
If this is you
I have an idea but I haven’t started yet
You know what you want to build but you don’t know what order to do things in. The audit gives you the sequence: which 3 things to do this week, this month, this quarter.
If this is you
I’ve started but I’m overwhelmed by what’s next
Half-built website, registered domain, no payment processor and no clue about GDPR. The audit shows you exactly which gaps will hurt most on launch day.
If this is you
I’m about to launch and want a sanity check
Launch is in 2 to 6 weeks and you want a second pair of eyes on the foundation. The audit checks the gaps that are easy to miss before launch, especially SEO and analytics.
Start Your Business toolkit
Part of the Start Your Business toolkit
Three free tools for pre-launch founders. The Business Idea Validator checks whether the idea is worth building, this audit checks whether you are ready to launch it, and the Website Cost Calculator shows which of our website packages fits and what it costs.
Score your launch readiness across 8 categories in 5 minutes. Get a personalised roadmap.
Score your idea on problem, market, competition, money and founder fit in 5 minutes.
Answer 4 questions to see which fixed-price website package fits, with first-year costs.
FAQ
Frequently Asked Questions
The questions we hear most from pre-launch founders.
How long does the audit take?
About 5 to 7 minutes. The 25 questions are quick to answer. There are no essay boxes and no "how much do you spend on…" questions to look up. If you’re interrupted, your progress saves automatically and you can resume on the same device.
Do I need to enter my email?
No. The audit, the score and the full personalised roadmap are all free and require no email or signup. You can download the roadmap as a PDF straight from the results page.
Is this audit really free?
Yes. There’s no paid tier and no "premium results" held back behind a paywall. We build these tools because some founders who use them later need a website or SEO help, and by then they’ve seen how we work. If you never do, the audit still helped.
What if I’m just exploring an idea? Should I still take it?
Especially then. The audit will likely score low (which is fine: 0% is a normal starting score for an idea that hasn’t been built yet), but the roadmap will tell you exactly what to do first, second and third. It is easy to lose months on the wrong thing first, and the roadmap is there to stop that.
How accurate is the readiness score?
The score is based on 8 categories (idea validation, brand, legal, tech, payments, SEO, marketing and analytics) and 25 multiple-choice questions. It won’t catch every nuance of your specific business, but it shows which categories are weakest, and the action steps apply to most online businesses.
Can I retake the audit later?
Yes. Retaking it every 2 to 4 weeks shows your score climbing as you work through the roadmap. There’s a "Retake the audit" button on the results page, and you can also share your results via the URL share button if you want to send your roadmap to a co-founder or compare scores with a peer.
Do you help businesses you’ve never met before?
Yes. We’re a London-based web design and SEO consultancy and we work with businesses across the UK and internationally. If you’d like to talk through your roadmap, or the website it points to, book a free 15-minute call or message us on WhatsApp from the results page. There’s no obligation.
What if I’m based outside the UK?
The audit works for any online business, anywhere. Most of the questions are universal. A few of the recommended tools are UK-specific (FreeAgent, gov.uk business registration), so look for your own country’s equivalent at those steps. The SEO, marketing, payments and analytics advice applies globally.
Will my answers be shared or sold?
No. Your answers stay in your browser via localStorage and are never sent to us. The PDF is built in your browser too. Read our full privacy policy for the details.
What’s the next step after I get my roadmap?
Pick the top 3 categories on your roadmap and tackle the first action item in each this week. Don’t try to fix everything at once. That’s how most launches stall. If you want a second pair of eyes, book a free 15-minute call (link on the results page).
Need a website that brings in enquiries?
Message us on WhatsApp with what your business does and we will suggest the right package, free and with no obligation. Or pick the service that fits.
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Build you a new website
From £900
Fast, mobile-friendly websites with SEO set up from launch. Fixed prices from £900, no VAT to add.
See web design packages -
Find what to fix
£295
SEO Audit: a full review of your site, a prioritised fix list and a 30-minute call to walk you through it.
See SEO services -
Grow your traffic every month
From £250 a month
on the 6-month plan, £1,500 paid upfront
Monthly SEO: technical, local and content work with plain-English reporting. No long contracts: SEO plans run for 1, 3 or 6 months, paid upfront, and nothing renews automatically.
See Monthly SEO
Or call 020 8050 4108.