Generate SEO Content Briefs in 30 Seconds — Free

Yes. No sign-up, no card, no email harvesting. We pay for the Gemini calls because a useful free tool means the people who eventually contact us about consultancy arrive better informed — those conversations are worth more to us than a list of email addresses. The only ceiling is Google's shared 1,500-requests-per-day free tier. When that runs out we offer a free consultation instead.

A brief is a plan, not a draft. ChatGPT will happily write a 2,000-word article in five seconds, but it has no idea what your competitors are covering, what the SERP rewards for that keyword, or what entities Google expects to see. This tool fetches your top 3 competitors, identifies their gaps, scores topical authority on six dimensions, and gives you the plan to write something that actually ranks. The writing comes after — and you can use our AI mega-prompt to hand the plan straight to ChatGPT/Claude/Gemini if you want.

We fetch the URLs you provide server-side, parse the rendered HTML, and extract titles, meta descriptions, headings, schema types and an estimated word count. Many sites (especially Cloudflare-fronted ones) block automated requests — if that happens, that competitor is marked failed and the brief still generates from the others. We never store the fetched content.

The score is computed deterministically from six measurable dimensions: outline depth, keyword coverage, entity richness, question coverage, snippet readiness and E-E-A-T signals. It predicts how thorough your brief is — not whether the resulting article will rank, which also depends on link authority, freshness, and on-page execution. Briefs scoring 85+ tend to produce articles that rank in the top 10 with proper execution.

Beginner mode shows tooltips on every input, expands "Why this matters" explainers on every result card, and collapses the advanced settings behind a click. Pro mode hides the explainers, surfaces every config knob, and assumes you know what LSI keywords and E-E-A-T are. Switch any time — your preference persists across visits.

You don't — the brief generates fine without them. But the SERP's top results are the best evidence of what Google currently rewards for your keyword. With 1-3 competitor URLs we can identify topics they covered (replicate or beat), gaps they all missed (your easiest wins) and the SERP's expected content depth.

Gemini occasionally invents specifics — a study that doesn't exist, a statistic that's wrong, a competitor strength that's overstated. Treat every concrete factual claim as a hypothesis you fact-check before publishing. The brief's structure (outline, LSI, entities, intent) is reliable; specific numbers and named studies are not.

Depends on your stack. A solo SEO with strong domain knowledge can write from this brief in 4-6 hours. An agency briefing freelance writers should use the "Hand to a writer" export which builds a project doc with metadata, due-date placeholder and delivery instructions. Pure AI-generated articles (no human editing) consistently underperform — Google's March 2024 helpful-content update made that clear.

They charge £35-£99/month and have their own research databases that pull from live SERP data — capabilities we honestly don't replicate at scale. For solo SEOs, small agencies and learners, our brief delivers around 80% of the same value at 0% of the cost. If you're publishing 50+ articles a month you'll outgrow us; if you're publishing 5, you genuinely don't need to pay.

The tool will run for any language Gemini supports, but it is optimised for English (with UK English as default). Outputs in other languages may need more local editing. We do not yet support multilingual generation as a single workflow.